The Samsung Galaxy S25 Ultra is expected to serve as the flagship handset for the Galaxy AI software developed by the firm. After its premiere at the next Galaxy Unpacked event, the S25 family, notably the powerful Galaxy S25 Ultra, will play a significant role in the development and advancement of Galaxy AI through the year 2025 and beyond. This gives Samsung a chance to take the initiative and significantly impact the development of artificial intelligence for mobile devices.
Samsung Galaxy AI and the Promotion of a New Era of Telefonos
The AI-powered smartphone revolution was initiated by Google with the release of the Pixel 8 and Pixel 8 Pro in October 2023. However, Samsung’s simultaneous introduction of Galaxy AI and the Galaxy S24 family introduced AI to the mainstream consumer. In 2024, Kantar Research identified AI as a catalyst for sales, with nearly one-quarter of consumers purchasing a Galaxy S24 handset due to AI.
These two manufacturers have the potential to significantly influence consumers and directly alter the trajectory of smartphone development. Samsung is one of the companies, while Apple is the other. Apple is still in the process of finalising the rollout of the initial iteration of the cumbersome backronym Apple Intelligence, and it is significantly behind the Android platform, let alone Samsung.
Meanwhile, Samsung is expected to announce a significant update to Galaxy AI at this week’s Galaxy Unpacked event. With 2025 stretching ahead, the South Korean company’s AI decisions will be considered the industry’s decisions. Through the Pixel family, Google has pointed out and demonstrated where it believes smartphone AI should go. Samsung is ready to rush down the new road and reap the benefits of defining the direction.
Samsung Galaxy AI And The Rising Tide
Samsung is not the only smartphone manufacturer innovating in the AI space. In 2024, every notable manufacturer brought their flavour of artificial intelligence and generative AI to market. With each release, the principle of the AI smartphone became less of a novelty and more of an intrinsic part of a smartphone. Reporting on the rise of AI smartphones, IDC’s Anthony Scarsella said, “GenAI-capable devices are locked and loaded and look to be the next big thing the industry has to offer consumers.”
